DISCOVERY & CO CREATION
Helped Vodafone to sell its wireless network to paying subscribers more effectively by assisting it’s incubator “Vodafone Xone” to discover and co-create new products and services in the form of internal ventures. Focussed on 3 areas namely Smartbag tech, bicycle tech and connected car tech.
IMPACT & RESULTS:
Provided in-depth market research, technology/startup landscape analysis, competitor analysis, consumer digital surveys & research to identify product/startup co-creation opportunities for the brand. Assisted with concept development and internal start-up incubation